Case Study: Hallie Sherman
Case Study: Hallie Sherman
Hallie has been a licensed speech-language pathologist (SLP) for over 12 years and over time, discovered how to handle huge caseloads with simple and effective low-prep activities for older speech students.
Growing case-loads and high levels of prep work are a HUGE source of frustration for her audience of SLPs, which is why she’s created tons of evergreen digital programs to serve them.
When Hallie reached out, she was looking for a quiz that brought some of her bubbly personality into the fold — she already had a solid idea on how to frame her quiz results (she’s a big movie buff!) and the topic, but she needed the help to help bring all her ideas to life.
Our work on her quiz has led to thousands of new subscribers… Read on to find out more!
What she wanted
- A flexible lead magnet that could be adjusted whenever she moved into a live launch
- A FUN lead magnet that reflected her personality and provided TONS of value
- Increased subscribers and intelligent segmentation
- Evergreen sales of her digital program and filling her mastermind waitlist
What we created
>> Discover which movie character best represents your SLP confidence!
Take this quick quiz to find out your unique confidence persona and get a foolproof formula for stress-free planning that keeps your students engaged!
This super fun quiz matched each SLP with a fun movie character (hey there, Miranda Priestly!) and funnelled them into registering for her evergreen webinar to sell her evergreen program.
With over 7,000+ new subscribers added to her list since, we increased her webinar registration rate + evergreen course purchases significantly!
“I highly recommend Zafira for quiz funnel copywriting. Zafira truly listens thoroughly, and will get you thinking about your audience in ways you would never think of! She understands exactly what is needed in a quiz to get the results you want. She takes her time to make sure it is perfect. My quiz has been super engaging! Conversions from landing on the quiz, to finishing and opting in are over 50%. I would not have been able to create a quiz like this myself. If you want to grow your audience, your email list, and connect more with your audience (and gather insight on them too!)... Zafira is it!!”
- HALLIE SHERMAN, SPEECH-LANGUAGE PATHOLOGIST
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