Insights

I stopped taking on multiple launch clients over the summer last year, and it’s proved to be sooo much more beneficial to allow my mind to rest and create blank stretches of space for new ideas to rush through! If you need to tap into a little more *flow* or want to ignite more creativity— here’s what’s been working for me.

I’ve given myself permission to break *five* rules I thought I had to follow and take a different approach — and I invite you to do the same if you’re feeling blergh about your strategy, too.

Summertime can prove to be challenging for *all* entrepreneurs, whether you’re launching something new or not. I’d love to share some super-simple ways to move from feeling stuck and stagnant to being tapped on the shoulder every five seconds with Big Magical Ideas. (As Elizabeth Gilbert would probably call them.)

If you’re feeling stumped lately and you're looking for inspiration to write, ditch the biz books, the sad memoirs and the tough TV shows for a while and take a leaf out of one of these books (they're in the P.S. of this post).

In case you haven’t gotten swept up by the newest craze on the interwebs, this super-simple word game is a fave among copywriters, word nerds and the competitive. Here’s what this viral trend can teach us about consumer behavior in 2022… And what *you* should keep in mind as you’re writing copy and creating products this year.

21 grounding, perspective and strength-inducing journaling prompts to come back to yourself and use your voice *authentically* in a constant climate of change.

In the spirit of summer and leaning into rest, I thought I’d share what I've been consuming… Besides my email and Google Docs of copy. And for me, that’s always music and books.

Jump in and listen to this episode of the Shine Show to discover how to reveal your customer’s hidden needs so you can create more successful ad campaigns, launch with more confidence, and convert your ideal students with ease.