Super-Simple Ways To Move From Feeling Stuck & Stagnant To Big Magical Ideas
La Croix cans. Coffee-ringed desks. Multiple notebooks. Potato chip wrappers. Water bottles. Dying plants. Fuzzy blankets. Half-eaten sandwiches. Two-day-old herbal teabags.
That, my friend, is the portrait of a Launch Copywriter In The Summer.
September and October are when most of our clients “launch”, meaning right about now — June & July — launch copywriters could currently be in a state of “did I wash my hair this week?”
But it’s not just us.
Summertime can prove to be challenging for *all* entrepreneurs, whether you’re launching something new or not.
You could be sitting on a new idea…. But feel too burned out already to do anything about it.
You could be itching to soak up the sun and ditch your laptop… But inflation, bills and more tell you that’s not possible right now.
You could be entering mid-year Regret Land, wondering why you haven’t Done All The Things you wanted to by this point in the year… And it’s hard to move forward when you already feel behind.
If you resonate with any of these things, I’d love to share some super-simple ways to move from feeling stuck and stagnant to being tapped on the shoulder every five seconds with Big Magical Ideas. (As Elizabeth Gilbert would probably call them.)
I stopped taking on multiple launch clients over the summer last year, and it’s proved to be sooo much more beneficial to allow my mind to rest and create blank stretches of space for new ideas to rush through!
So if you need to tap into a little more *flow* or want to ignite more creativity— here’s what’s been working for me:
Early morning walks. This isn’t by choice (Alara just wakes up at 5.45AM and my doggos wake up with her!). BUT I leave the house right away with allll those beings and spend my first hour of the day in the morning sun, inhaling that sweet morning dew and leaving my phone far behind. I come back bursting with ideas. (And once I put her down for her morning nap… I occasionally sneak off into the ocean to swim with my thoughts. Yes, it's a true privilege. 🌊)
Limited screen time. I’m trying to break up with my phone, and we’re in a better place because of it. I’ve removed all the brain-draining apps (or move them to the last page of my home screen) and often try to keep it in a different room if I don’t need immediate access to it. An hour before bed, its totally OOS — Out Of Sight.
Reading new book genres, back to back. It’s forcing my brain to empathize and contextualize vastly different characters, genres and environments… Which provokes new ideas, inspiration and motivation. (I’ve got multiple business ideas brewing right now because of it). Not to mention, that's an excellent strategy if you want to become a better writer in general. I recently finished Viola Davis’ real and deep memoir Finding Me, followed by a fun mystery (The Last Thing He Told Me by Laura Dave) and now I’m halfway through a futuristic, tech-focused novel — The Candy House by Jennifer Egan. All totally different, all nice and stretchy for my brain.
No meetings before 10AM. If I can help it, I love to protect my mornings before I have to sink into someone else’s world and give them 100% of my brain power. I usually keep two days a week meeting-free (game-changer!) and avoid scheduling meetings super-duper early if I don’t have to.
Cooking spaciously. When I first got access to childcare, I felt like I’d barely achieved anything by the time our nanny left at 3.30PM. But I decided to reframe it and use my 3.30PM-5PM window to cook with s-p-a-c-e as my strength. Much like playing music or gardening or swimming, for me, cooking is an everyday activity that also really demands presence. It’s also at the end of my day where my brain is still whirring and processing, so it’s the perfect opportunity to let it all come together and make sense of what’s developing.
And for my final addition for this little list, of course, I recommend saving space to WRITE.
(Coming from me — a shocker, I know!)
You might know that I’m in the process of writing a book, and the overwhelm and dread is the same just for me — even though writing is my job.
It just feels different writing for yourself.
I’ve helped hundreds of entrepreneurs get access to their inner realness, but sometimes it’s happened just by holding space for them in a co-working session, journaling jam or private call.
But I've been navigating what it's like to hold that space for *myself*... And I'm sure you come up against it, too. Here's what I recommend:
Consider this a friendly invitation to pop an event into your calendar and call it “Free Write”.
You don’t have to use it to write an email or a blog post or anything business-y — it could even be using a journal prompt like “What’s feeling sticky today?” or “Why do I keep playing this song on repeat?” and you’ll be surprised by how that expression can bleed into the rest of your life.
Here’s to finding your flow + bursting the bubbles of great ideas that are hovering around you :)
P.S. If you ARE launching a course soon — this is the perfect time to spruce up your sales page copy!
Check out my Sales Page Personality Kit to give yours an instant facelift, with a simple training that’s totally actionable in a weekend.
It focuses on bringing that true personality and warmth into a page that most folks feel has to be sales-y and scammy… When it can be a true representation of the kind of coach or course creator you really are. Take it from Krystal:
“Less than 24 hours after revamping my sales page [with Zafira’s kit], I sold 2 courses. And I feel like my clients now know the real me, not just the person who wants to sell them something! The step-by-step guidance helped me unlock my true personality and allow it to spill out on the page."
— Krystal Proffitt, Host of The Proffitt Podcast