I stopped taking on multiple launch clients over the summer last year, and it’s proved to be sooo much more beneficial to allow my mind to rest and create blank stretches of space for new ideas to rush through! If you need to tap into a little more *flow* or want to ignite more creativity— here’s what’s been working for me.
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I’ve given myself permission to break *five* rules I thought I had to follow and take a different approach — and I invite you to do the same if you’re feeling blergh about your strategy, too.
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Summertime can prove to be challenging for *all* entrepreneurs, whether you’re launching something new or not. I’d love to share some super-simple ways to move from feeling stuck and stagnant to being tapped on the shoulder every five seconds with Big Magical Ideas. (As Elizabeth Gilbert would probably call them.)
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If you’re feeling stumped lately and you're looking for inspiration to write, ditch the biz books, the sad memoirs and the tough TV shows for a while and take a leaf out of one of these books (they're in the P.S. of this post).
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In case you haven’t gotten swept up by the newest craze on the interwebs, this super-simple word game is a fave among copywriters, word nerds and the competitive. Here’s what this viral trend can teach us about consumer behavior in 2022… And what *you* should keep in mind as you’re writing copy and creating products this year.
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21 grounding, perspective and strength-inducing journaling prompts to come back to yourself and use your voice *authentically* in a constant climate of change.
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In the spirit of summer and leaning into rest, I thought I’d share what I've been consuming… Besides my email and Google Docs of copy. And for me, that’s always music and books.
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This is the fourth in a series of Women of Colour (WOC) in Wellness – an audio blog dedicated to diving into diversity in the industry through candid conversation. Next up: Liz Andolong
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This is the third in a series of Women of Colour (WOC) in Wellness – an audio blog dedicated to diving into diversity in the industry through candid conversation. Next up: Alica Forneret
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Jump in and listen to this episode of the Shine Show to discover how to reveal your customer’s hidden needs so you can create more successful ad campaigns, launch with more confidence, and convert your ideal students with ease.
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Why hearing business owners share: “it's hard to feel like I have anything helpful or unique to say when there's so much out there!" breaks my heart.
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Freshly into Day 10000 of self-quarantine (because I was one of the crazy copywriters that decided to still go to a conference)…
I’d love to share some clever copy lessons I’m still marinating in, after attending The Copywriter Club IRL conference in San Diego this March
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Fast writes and poetry in the time of COVID-19. Because naming and sharing our fears can help us all release what’s taking over our mind, and give us a lil’ workout for the brain.
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When I decided to experiment in my business by niching down, my business exploded. If you’ve been struggling with the idea of niching down -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you.
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This is the second in a series of Women of Colour (WOC) in Wellness – an audio blog dedicated to diving into diversity in the industry through candid conversation. Next up: Sashah Rahemtulla.
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This is the first in a series of Women of Colour (WOC) in Wellness – an audio blog dedicated to diving into diversity in the industry through candid conversation. First up: nutritionist and natural chef, Parm Manhas.
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A note on why goal-setting sucks on January 1st.
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Let’s get real about how to bring in a consistent income and establish yourself, with equal parts heart and strategy.
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And it's holding us back.
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Everything you need to know about how not to manage your time.
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