Launch & Let Go

Wanna de-stress your next course, program or product launch? Breathe deep, because I got you!

There’s an endless amount of copy that goes into the whole launch process — I’m talkin’:

Facebook ads, sales pages, clever opt-ins, webinar launch sequences and 1009 emails in between.

But *your* focus should be showing up for your audience as your most rested, intentional self — so they resonate with what you’re serving up and most importantly, BUY it.

If you’re a course creator or coach who doesn’t want to spend their energy on the *very* long copy to-do list going into your launch, I’m the expert conversion copywriter and launch strategist that will check ‘em off — and keep you sane.

I WANNA LAUNCH & LET GO

Launch & Let Go

Wanna de-stress your next course, program or product launch? Breathe deep, because I got you!

There’s an endless amount of copy that goes into the whole launch process — I’m talkin’:

Facebook ads, sales pages, clever opt-ins, webinar launch sequences and 1009 emails in between.

But *your* focus should be showing up for your audience as your most rested, intentional self — so they resonate with what you’re serving up and most importantly, BUY it.

If you’re a course creator or coach who doesn’t want to spend their energy on the *very* long copy to-do list going into your launch, I’m the expert conversion copywriter and launch strategist that will check ‘em off — and keep you sane.

I WANNA LAUNCH & LET GO

This package is ideal for your launch if:

You’re launching your signature program, course or a new product — and you need a consistent conversion copywriter by your side who totally gets you. (Because your audience will see right through inconsistent messaging.)

You need more than a copywriter — you want a launch strategist who can think outside of the box as well as she can write. Your audience deserves more than a templated approach: it needs to be tailored to how they *already* love to interact with you.

You're done writing your own copy for your launches, and you're ready to bring in an expert so you can focus on implementation (and creating more stuff!).

Want this launch sidekick to wield your voice with power?

When we work together, you’re getting access to:
- A copywriter who **knows what converts** and will tailor it to your specific program and audience (I don’t do #basic launches)
- A launch strategist who can **brainstorm unexpected ways** to make your voice stand out from the crowd
- A single point of contact to ensure *everything* you promote **sounds like YOU**
- A discerning eye on **how inclusive your messaging is** and if you’re leaving anyone in the dark (diversity matters, y’all)

Here are the “basics” for most launches:

- Voice of customer research and analysis (I interview past students 1:1, and mine your social media groups for data)
- A powerful lead magnet (want a quiz? I write those, too!)
- An airtight sales page (with long and short form versions to A/B test)
- A brand messaging guide for your program (so your messaging remains consistent now and for future launches)
- Email strategy and sequence copy (the list is endless — so I got you covered)
- Facebook ads (love ‘em or hate ‘em, they’re here to stay)
***That’s why every single Launch & Let Go package incorporates elements of all the above.***

Testimonials

She did the research to know exactly what I was trying to do and how I wanted to communicate to my audience.

Zafira is an absolute joy to work with! She produces beautiful sales copy in our intensive that converted for us. I was amazed at the level of research she did in order to capture my voice. Working with her gave me a much higher level of confidence in executing my launch — I learned more about what my audience actually wants (as opposed to what I "think" they want). Her guidance was sensitive to launching in a pandemic and she integrated so well with my team. The best thing is that working with Zafira is an entirely stress-free and rewarding experience. I will definitely be hiring her again!”

— Saratoga Ocean, Transformational Coach

SO grateful for our time together.

When we started working together, my new program was in the progress of being fleshed out and I was counting on Zafira to deliver for my students [as a copy coach]. She instantly saw what I needed, worked with my pace and met me exactly where I was at to create new copy frameworks together! Zafira was willing to explore everything and learn along the way. My students often share that the copy frameworks we developed together and the polished copy they receive from her help them get results. She also worked with my private launch clients and they went great. Personally, I also appreciate that Zafira’s work is always polished, pretty and professional. She is SO organized and always on top of everything. I’m really grateful for our time together and that Zafira was willing to explore creative paths with me!

— Destinee Berman, 7-Figure Launch Strategist For Experts & Educators

Zafira delivers outstanding conversion copy!

I've had loads of copywriters do work for me, and it’s such a gamble on what they will deliver… I was looking for someone who would fit my business culture and values, writes amazing conversion copy, can come up with creative ways to hook the reader AND who delivers on time. Zafira checks all those boxes and more. The quality of her copy is some of the best I’ve seen! She takes what we give her and perfectly interprets the voice of our clients, the key pain points and delivers outstanding conversion copy that helps us create successful campaigns for our clients. She delivers on time every time and communicates really well with our global team across different time zones.

If you’re looking for someone who will value you as a client, deliver outstanding copy and is simply a pleasure to work with, Zafira is your girl!

— Salome Schillack, Founder of Shine & Succeed

The taglines alone were worth the price of our entire project.

When we started working together, my biggest hope was that Zafira would come up with copy that I wasn't capable of writing. And she did! Now, I'm no longer stressed about content. I'm going to love my content and BE DONE with it! Zafira saved me a boatload of time (which I don't have) so I could move on to focusing on the bigger picture.

This mountain called copy is a big one. Now I have amazing messaging and language that I can start using in a more eloquent way to talk to the right people. The stress and OMG-how-will-I-acoomplish-that is gone! Zafira was able to find the taglines that are the worth price of the whole project. They were 100% me, but I would have never come up with it! All of a sudden, I now have the confidence to use them and say who I am.

— Molly Wendell, Executive Leadership Coach & Course Creator

Zafira gave me so much more clarity and confidence to talk about my mission… Without feeling salesy.

I wanted to be really authentic in my copy, because I’m a straight shooter and didn’t ever want anything to *not* sound like me — and you did an AMAZING job with my brand messaging guide and launch copy, even better than I’d expected. Even my husband said wow: she really knows you! Not only did you totally nail it, but you made everything sound authentic and positive, while still staying true to the difficult journey I’ve had.

Now, I can confidently hop on a Facebook Live or Instagram and pull content from the copy you’ve written (even though I used to dread getting on video) and use those pain points strategically. You’ve given me so much more clarity and confidence to talk about my mission without feeling salesy. It was so easy to work with you, right from the beginning. I knew exactly what you were doing, when you’re going to deliver it and you did a great job being consistent, clear, setting expectations and delivering on time. I’ve worked with a lot of people, and nobody has done it better than you! Anybody working on a launch would benefit from partnering with you — they’ll be so much clearer and competent for it.

— Ashley Jernigan, Course Creator of The Online Boutique Blueprint

A dream to work with.

Zafira has been such a source of inspiration and new ideas for our team. I trust her insight and ideas immensely. Very intuitive and reliable human who's a dream to work with. Hire her!

— Bianca Gignac, Founder of Travel Beautifully Media, Inc.

I WANNA LAUNCH & LET GO

$4999

Voice of customer research & analysis
Sales page for your program (long and short form versions to test)
Mini brand messaging guide
Email sequence strategy (I give you direction, you write the rest)
***Ideal for first-time launchers***

Apply Now

$7499+

Voice of customer research & analysis
Sales page for your program (long and short form versions to test)
Mini brand messaging guide
Email sequence strategies
Nurture email sequence copy for your lead magnet
Launch email sequence copy for your webinar or alternative launch trigger
5 Facebook ads customized for your launch goals
***Ideal for seasoned launchers who know what they need***

Apply Now

OMG, I need you. How do I get on your calendar?

Launches are a labor of LOVE. Sweat. Late nights on Kajabi. And to be honest, they take a lot out of everyone involved.

That’s why I take on a maximum of ONE launch client at a time.

For that reason, I recommend reaching out at least three months in advance of your launch. The process involved with getting to know you, your audience and your students goes REAL deep, because turning visitors into buyers means speaking their language and writing what I know will SELL with intention.

(That being said — if you need conversion copy like, yesterday — book a Spa Week instead!) And if you’re interested in a different type of funnel — I’m a certified quiz funnel strategist who can hook you up with conversions in that department, too.

Ready for me to save you from writing everything yourself… And watch sales roll in while you’re lounging poolside, negroni in hand?

APPLY NOW