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The Conversion Catalyst

It’s 2022 y’all, and high-converting, personality-driven funnels are nowhere to be found in a lil’ PDF guide…

Instead, they’re in the MOST intelligent and authentically automated platform: interactive quiz funnels.

I’m not talkin’ about a Cosmo quiz (although those were super addictive, right?) or the stuff of Buzzfeed TV character assessments…

I’m talking about a highly personalized quiz and flexible funnel that segments your audience intentionally, brings your personality into the fold and nurtures your new leads with tailored quiz results, tactics and offers that make them say:

“How did they KNOW that about me??”

If you’re looking to upgrade your launch trigger for your next digital course, invest in a lead magnet that actually magnetizes your ideal audience for the long-run and sprinkle some FUN into your audience growth, a quiz funnel is for you.

 
 
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A quiz funnel is ideal for any established entrepreneur who wants to…

 
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Accelerate their audience growth with consistently engaged list-building that works in the background — knowing that every new subscriber feels seen, heard and valued.

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Turn cold leads into warm, magnetized conversions with a powerful follow-up email sequence — customized to reflect and honour the traits, personality and needs of each quiz-taker into tailored segments. AKA: sell your evergreen or live offers on autopilot to the right people vs. everyone on. your list!

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Launch signature or new offers consistently, with a flexible funnel that can be tweaked for your specific goals; without reinventing the wheel each time you need a launch trigger or have to create a waitlist.

 
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What’s *really* in it for you?

When we work together, you’re getting access to:

- A quiz strategist and copywriter at your service. Together, we'll come up with a solid game plan and funnel strategy that impacts your bottom line on autopilot, builds trust, brand awareness, and connection.

- A custom quiz funnel to grow your email list, engage your current list, generate relevant customer data, better segment your lists, and offer mega value to your audience.

- Post-quiz conversion optimization, AKA let's make sure this quiz performs at 12/10 you!

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Here’s what’s included:

- A 90-minute kickoff quiz strategy session where we’ll take an in-depth look at your business goals, marketing strategy, current focus, and target audience metrics

- A custom quiz roadmap that outlines the different ideas for your quiz, and the specific groups and outcomes that make the most sense to focus on in order to meet your goals

- Audience research and data mining to extract golden nuggets from all the research you've gathered on their pain points, needs and desires over time (and on your social media accounts!)

- Copy for for your custom evergreen interactive quiz and multiple, tailored quiz results pages

- A targeted follow-up email sequence for each result to build on your audience's answers, establishes connection and promotes your relevant offers for each result

- One month of weekly tracking and optimizing to test and adjust your quiz as needed, once published

- Quiz set up and integration on your quiz funnel + email marketing platform

 
 
Testimonials

Working with Zafira is a 5-star experience.

“I booked Zafira because I knew my freebie was outdated and I wanted to create a fun quiz for my audience that would be both entertaining and value-driven. I was ready to provide a new and better experience to my audience and knew I was leaving money on the table. After our initial call, I knew Zafira was the right fit for my business — she’s calm, clear confident, and very professional and she also understood the beauty and wellness industry on a deeper level. I knew I wouldn't have to overexplain certain concepts or topics as a result. She totally got my brand vision, voice, and personality, and brought it to life better than I could have. Zafira is as professional as it gets when it comes to working with a service provider. Her guidance is so on point yet I still felt like I was fully nurtured during the process. I can't say enough good things about working with her. It’s a 5-star experience and my audience is obsessed with the quiz!”

— Aggie Burnett, Founder of AB Creative NYC

She made my quiz dreams come true and it’s SO freaking fun!

“I loved EVERY moment of working with Zafira. She made my quiz dreams come true and it’s so freaking fun! She’s one of the most thoughtful people I’ve ever met — I saw that in our work together and the quiz results she helped build that truly reflect the people I help. My opt-in conversion rate for the quiz is over 60%, I’ve grown my list by hundreds of people and my audience enjoys it so much. I can’t wait to work together again!”

— Candice Coppola, Wedding Business Mentor

Zafira will help you bring your quiz vision and ideas to life!

“I highly recommend Zafira for quiz funnel copywriting. Zafira truly listens thoroughly, and will get you thinking about your audience in ways you would never think of! She understands exactly what is needed in a quiz to get the results you want. She takes her time to make sure it is perfect. My quiz has been super engaging! Conversions from landing on the quiz to finishing and opting in are over 50%. I would not have been able to create a quiz like this myself. If you want to grow your audience, your email list, and connect more with your audience (and gather insight on them too!)... Zafira is it!!”

— Hallie Sherman, Speech-Language Pathologist

Zafira will help you bring your vision and ideas to life!

I highly recommend Zafira for quiz funnel copywriting. Zafira truly listens thoroughly, and will get you thinking about your audience in ways you would never think of! She understands exactly what is needed in a quiz to get the results you want. She takes her time to make sure it is perfect. My quiz has been super engaging! Conversions from landing on the quiz, to finishing and opting in are over 50%. I would not have been able to create a quiz like this myself. If you want to grow your audience, your email list, and connect more with your audience (and gather insight on them too!)... Zafira is it!!

— Hallie Sherman, Speech-Language Pathologist

Working with Zafira is a 5-star experience.

I've wanted to update my offer for a while, and signing up with Zafira really pushed me to get it done! I wanted to create a fun quiz for my audience that would be both entertaining and value-driven and after our initial call, I knew Zafira was the right fit for my business — she is calm, clear, confident and very professional and she also understands the beauty and wellness industry on a deeper level. It was a 5 star experience. Zafira’s communication is super clear, expectations, timelines and guidance are on point, yet I still felt like I was fully nurtured during the process. I can't say enough good things about working with Zafira.

— Aggie Burnett, founder of Aggie Burnett Creative

 
 
 
 
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$4499

Custom interactive evergreen quiz strategy, roadmap and creation

3-4 results pages

Welcome email for each result

Ideal for entrepreneurs that love to write their own emails

Apply Now
 
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$6499+

Custom interactive evergreen quiz strategy, roadmap and creation

3-6 results pages

Tailored & targeted follow-up email sequence for each result (12+ emails total)

Ideal for entrepreneurs who want a complete, end-to-end quiz funnel

Apply Now
 
 
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How do you know if you’re ready for a quiz, you ask?

Good personality-driven, lead-generating quizzes are a significant time and financial investment, which means they aren’t for EVERYONE.

I recommend working together on your quiz only if…

  • You’ve been in biz for a couple of years (and aren’t just starting out)

  • You feel like you know your audience pretty well!

  • You’ve created, validated and successfully sold several offers

  • You’re willing to work together to see the bigger picture for your funnel, so that it can evolve with you

Sounds like a good fit? Fill out the lil’ intake form below and I’ll get back to you with my availability + next steps within 48 hours!

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Want more? Take a peek at some quizzes I’ve created…

 
 
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