Case Study: Candice Coppola
Case Study: Candice Coppola
When Candice and I first met in a business accelerator run by Honeybook, we became fast connections (I’ve even guested on her podcast, Power To Purpose) and I knew we’d work together eventually.
Candice has had an INCREDIBLE career. She’s sold her successful wedding business, written a book, launched her own podcast and now — offers so many incredible ways for wedding pros to work with her.
After creating several programs and offers that could be purchased year-round, she knew she was ready for a more intentional lead magnet!
That’s where I come in: together, we created a personality-driven quiz that fuels her bottom line, feels fun and actively promotes her existing offers.
What she wanted
- A flexible lead magnet that could be adjusted whenever she moved into a live launch
- A FUN lead magnet that reflected her personality and provided TONS of value
- Increased subscribers and intelligent segmentation
- Evergreen sales of her digital program and filling her mastermind waitlist
What we created
A personality-driven quiz!
>> What’s Your Brand Strategy Cocktail For Wedding Pro Success?
Raise your glass and toast to what makes you one-of-a-kind in the wedding industry… And get a taste of what needs to stirred, shaken and mixed up to work with your dream clients on repeat!
Check out Candice’s quiz here!
Using what we knew about her audience, I created custom “brand strategy cocktails” that revealed their entrepreneur style, it-factor ingredients and offered up tailored advice from Candice depending on where they were at in their wedding pro career. In her follow-up sequence, we thoughtfully shared relevant offers at the end of her funnel that will continue to sell and nurture her audience consistently!
“I loved EVERY moment of working with Zafira. She made my quiz dreams come true and it’s so freaking fun! She’s one of the most thoughtful people I’ve ever met — I saw that in our work together and the quiz results she helped build that truly reflect the people I help. I can’t wait to work together again!”
- CANDICE COPPOLA, WEDDING BUSINESS MENTOR
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