When I was six years old, I went mute for a year.

Speech therapy, voice exercises, you name it — suddenly, I couldn’t articulate myself anymore. (Is this how Ariel felt?)

When I *did* start to speak again… You could barely hear me.

My extra-social parents would be surprised to find me in my room (too busy with my nose in a copy of Harry Potter & The Goblet of Fire for the eighteenth time, probably), because I I had learned to operate in comfortable, undetectable silence (somehow, those two extroverts created the ultimate introvert — go figure).
In high school, my best friend would beg me to speak up when I knew all the answers to all the questions in class (I mumbled them to myself instead).
Strangers used to say “can you repeat that again?” because I was essentially whispering a name most people don’t get right on the first try anyhow. (It’s Za-fee-rah in case you’re wondering!)

To be honest, it’s taken me years to own my voice with purpose and power.

But wanna know what happened instead of trying to be the loudest person in the room?

I became a thoughtful, intuitive listener. Soaking up everything I could about how humans talk, love, argue, debate and connect.

And I expressed myself through telling those stories on paper — because it was the easiest way I could.

When I was six years old, I went mute for a year.

Speech therapy, voice exercises, you name it — suddenly, I couldn’t articulate myself anymore. (Is this how Ariel felt?)

When I *did* start to speak again… You could barely hear me.

My extra-social parents would be surprised to find me in my room (too busy with my nose in a copy of Harry Potter & The Goblet of Fire for the eighteenth time, probably), because I I had learned to operate in comfortable, undetectable silence (somehow, those two extroverts created the ultimate introvert — go figure).
In high school, my best friend would beg me to speak up when I knew all the answers to all the questions in class (I mumbled them to myself instead).
Strangers used to say “can you repeat that again?” because I was essentially whispering a name most people don’t get right on the first try anyhow. (It’s Za-fee-rah in case you’re wondering!)

To be honest, it’s taken me years to own my voice with purpose and power.

But wanna know what happened instead of trying to be loudest person in the room?

I became a thoughtful, intuitive listener. Soaking up everything I could about how humans talk, love, argue, debate and connect.

And I expressed myself through telling those stories on paper — because it was the easiest way I could.

From the moment I stepped into university, I wrote for any publication I could get my hands on. Started a digital magazine. Graduated. Started a side business blogging. Added graphic design and worked in marketing in higher education. Clients shared me with more clients. Side business took off!

1,460 days later, here we are.

After years of:

Inhaling every book under the equator (yep, I swapped balmy Nairobi, Kenya for rainy Vancouver, Canada a decade ago)
Repeatedly failing math (calculus and I are sworn enemies)
Convincing my family that I’d be better off with an English Literature degree vs. Economics (stats would probably make me cry)
Realizing I loved working with clients wayyy more than rocking a 9-5 (plus, entrepreneurial spirit is in my genes)…

… It became all too clear that everything in my life had *always* been leading me towards helping others express themselves through the written word on a deep, core level.

Now, I support conscious entrepreneurs like YOU.

I know better than anyone that crystallizing your voice so the world can really hear what you have to say is no easy feat.

But we’re doing our audiences a disservice if we aren’t showing them just how well we understand what they’re going through…

… And we do that through our words.

So if you’re a wellness coach or course creator who’s ever felt like…

You haven’t quite nailed your “message”
You don’t know how to communicate what sets you apart
You need to find *your voice*
You need to rock your next launch with extra support
You don’t love copywriting, but you know you gotta have it to thrive

You need an intuitive listener, copywriter and soulful strategist to infuse the real YOU into your copy.

Whether it’s working together for an hour, a couple months or a day — I’ve got so many ways to support you in building, scaling and growing your digital empire knowing you’re confidently wearing a messaging crown that FEELS as good as fizzy kombucha when you’re trying to ditch Diet Coke.

START HERE

From the moment I stepped into university, I wrote for any publication I could get my hands on. Started a digital magazine. Graduated. Started a side business blogging. Added graphic design and worked in marketing in higher education. Clients shared me with more clients. Side business took off!

1,460 days later, here we are.

After years of:

Inhaling every book under the equator (yep, I swapped balmy Nairobi, Kenya for rainy Vancouver, Canada a decade ago)
Repeatedly failing math (calculus and I are sworn enemies)
Convincing my family that I’d be better off with an English Literature degree vs. Economics (stats would probably make me cry)
Realizing I loved working with clients wayyy more than rocking a 9-5 (plus, entrepreneurial spirit is in my genes)…

… It became all too clear that everything in my life had *always* been leading me towards helping others express themselves through the written word on a deep, core level.

Now, I support conscious entrepreneurs like YOU.

I know better than anyone that crystallizing your voice so the world can really hear what you have to say is no easy feat.

But we’re doing our audiences a disservice if we aren’t showing them just how well we understand what they’re going through…

… And we do that through our words.

So if you’re a wellness coach or course creator who’s ever felt like…

You haven’t quite nailed your “message”
You don’t know how to communicate what sets you apart
You need to find *your voice*
You need to rock your next launch with extra support
You don’t love copywriting, but you know you gotta have it to thrive

You need an intuitive listener, copywriter and soulful strategist to infuse the real YOU into your copy.

Whether it’s working together for an hour, a couple months or a day — I’ve got so many ways to support you in building, scaling and growing your digital empire knowing you’re confidently wearing a messaging crown that FEELS as good as fizzy kombucha when you’re trying to ditch Diet Coke.

START HERE

**To magnetize your message, every Virgo (sorry, copywriter) has gotta have a tried n’ tested process.**

Here’s how I step into your voice & wear it so good:

1. Research

The voice of your brand is a beautiful blend between you and how your ideal customers speak. I interview your clients 1:1, create custom surveys for your community & analyze all that data so I can distill the voice of your customer perfectly… And bridge the gap between what they’re saying and what you’re telling ‘em.

2. Brand Messaging

Before I write anything, I master your message — the heart and soul of what you’re *really* selling. We get clear on your vision, promise and voice (AKA ensure we’re on the same page) so that anything we co-create is backed by a strong foundation.

3. Copywriting

The writing process begins! With oodles of customer research and a strong handle on your voice, I retreat to my copy cave (read: my desk diffusing rosemary-focused essential oils) to whip up copy sounds like you — and sells what you’re serving, without feeling gross and icky.

4. Optimizing

Write, rewrite, edit. Rinse and repeat! We typically go through two rounds of revisions with every project, so you can walk away extra-satisfied. And if we’re talkin’ about conversion copy, we gotta keep optimizing — every launch is an opportunity for us to refine and dig deeper so you’re showing up as the true expert you are.

**To magnetize your message, every Virgo (sorry, copywriter) has gotta have a tried n’ tested process.**

Here’s how I step into your voice & wear it so good:

Research

The voice of your brand is a beautiful blend between you and how your ideal customers speak. I interview your clients 1:1, create custom surveys for your community & analyze all that data so I can distill the voice of your customer perfectly… And bridge the gap between what they’re saying and what you’re telling ‘em.

Brand Messaging

Before I write anything, I master your message — the heart and soul of what you’re *really* selling. We get clear on your vision, promise and voice (AKA ensure we’re on the same page) so that anything we co-create is backed by a strong foundation.

Copywriting

The writing process begins! With oodles of customer research and a strong handle on your voice, I retreat to my copy cave (read: my desk diffusing rosemary-focused essential oils) to whip up copy sounds like you — and sells what you’re serving, without feeling gross and icky.

Optimizing

Write, rewrite, edit. Rinse and repeat! We typically go through two rounds of revisions with every project, so you can walk away extra-satisfied. And if we’re talkin’ about conversion copy, we gotta keep optimizing — every launch is an opportunity for us to refine and dig deeper so you’re showing up as the true expert you are.

And now, The Official Bio.

Third person styles — because that’s what professionals do, right?

Zafira Rajan is a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow and scale a meaningful digital empire by wielding the power of their personality to tell stories only they know how.

She helps purpose-driven coaches and mindful course creators get clear on how to share their ideas and communicate why they’re different in a way that authentically connects with the people they most want to serve.

She collaborates with clients who want to build something bigger than themselves — something that has the power to transform the lives of every person their words touch. Because when they're confident about communicating who they are and why their work matters, the world will see that, too.

WANT IN? START HERE.

And now, The Official Bio.

Third person styles — because that’s what professionals do, right?

Zafira Rajan is a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow and scale a meaningful digital empire by wielding the power of their personality to tell stories only they know how.

She helps purpose-driven coaches and mindful course creators get clear on how to share their ideas and communicate why they’re different in a way that authentically connects with the people they most want to serve.

She collaborates with clients who want to build something bigger than themselves — something that has the power to transform the lives of every person their words touch. Because when they're confident about communicating who they are and why their work matters, the world will see that, too.

WANT IN? START HERE.

Finally — if we share any of these values, you should probably swipe right on our potential collab.

(Just sayin’.)

GRATITUDE

Be prepared: gifts and referrals are my love language. It’s important that my community knows how valued they are, and I fully support sharing their gifts with the world.

INCLUSIVE COPY

It’s my responsibility as a copywriter to constantly learn — and I will call clients in (vs. call them out) if I notice they’re alienating a particular audience or appropriating in their marketing.

RELIABILITY

Call it the perfectionist in me, but my worst nightmare would be missing a deadline. There’s none of that in my sphere — I run a tight, Asana-tasked digital ship and I stand by my word. Client-contractor horror stories, begone!

GIVING BACK

Whenever possible, I strive to give back a portion of my profits to organizations in alignment with my values. It’s my hope to be able to implement this model every month.

BOLDNESS

Your audience deserves more than a templated approach. Whether it’s launch strategy or copy, I strive to tailor everything to your unique audience and what feels natural for your personality — not what all the marketing authorities say you *should* do.

EMPATHY

No matter what’s happening in your world, I treat every collaborator like a human, first. Life happens beyond the 9-5, and I always bring that lens of understanding to each project.

Finally — if we share any of these values, you should probably swipe right on our potential collab.

(Just sayin’.)

Gratitude

Be prepared: gifts and referrals are my love language. It’s important that my community knows how valued they are, and I fully support sharing their gifts with the world.

Inclusive Copy

It’s my responsibility as a copywriter to constantly learn — and I will call clients in (vs. call them out) if I notice they’re alienating a particular audience or appropriating in their marketing.

Reliability

Call it the perfectionist in me, but my worst nightmare would be missing a deadline. There’s none of that in my sphere — I run a tight, Asana-tasked digital ship and I stand by my word. Client-contractor horror stories, begone!

Giving Back

Whenever possible, I strive to give back a portion of my profits to organizations in alignment with my values. It’s my hope to be able to implement this model every month.

Boldness

Your audience deserves more than a templated approach. Whether it’s launch strategy or copy, I strive to tailor everything to your unique audience and what feels natural for your personality — not what all the marketing authorities say you *should* do.

Empathy

No matter what’s happening in your world, I treat every collaborator like a human, first. Life happens beyond the 9-5, and I always bring that lens of understanding to each project.

Encore! You want more? I’ll play.

What’s a good About page without some fun, somewhat embarrassing facts anyhow?

Fun Facts

My poetry was published in an anthology when I was 13 years old. It was mainly about… “The Wind”. Yep, I’ve always been pretty deep.

I could survive on a limited diet of soup dumplings, McVities Digestive cookies and peanut butter. No sharesies.

The most popular character in all my short stories as a child was Maria The Mermaid, who hung out on the shores of Greece. Mermaids are real, okay!

Hip-hop dance classes are my happy place. In another life, I’d be Beyoncé’s backup dancer.

My dream spa day looks like: a deep tissue massage, hydrotherapy & an oxygen facial ft. lots of mint-infused water. Mmmm.

In university, I founded an online magazine for women on campus — and it still lives on today. (It’s the closest I came to being the editor-in-chief of Vogue.)

I lived in Sweden for 8 months & still daydream about fika, their coffee n’ cake breaks throughout the day to pause & connect. North America, can we get on board??

If I could have dinner with any celebrity right now, it would be Donald Glover. I think he’s pure genius.

I grew up with 10+ dogs on a chicken farm in Nairobi, Kenya — and now I have a lab-retriever-husky adopted furbaby, Mars.

I’m hiking the 75km West Coast Trail here in British Columbia, Canada in 2020. You bet I’ll be channeling my best Cheryl Strayed.

IF YOU'RE NOT WEIRDED OUT NOW, LET'S BE COPY BFFS.