Case Study: Aggie Burnett
Case Study:
Aggie Burnett
Aggie reached out to me when she was launching her signature program for beauty brand founders, Conventional To Cult Status! After supporting countless entrepreneurs in the industry with her expert PR, branding and marketing insights, she’d created a group program that would be dependent on launching several times a year — in addition to a growing suite of digital offers.
Creating a quiz together was timed to engage and nurture her audience prior to her launch — so that she could qualify more ideal customers for her program and drive webinar registrations.
Without any ads at all, Aggie was able to increase her list by hundreds of subscribers within a matter of weeks!
Read on to learn more about her launch and how she’s using her quiz today.
What she wanted
- To empower more beauty founders with the information they needed to move forward with launching a successful brand
- A fun, centralized lead magnet she could use whether she was launching or not
- More information on who was in her audience, and how she could serve her better
- To fill her group program and increase webinar registrations!
What we created
A personality-driven quiz!
>> Which Iconic Beauty Brand Founder Are You?
Discover which visionary best represents your brand personality, and what they did to stand out at the beauty counter… Plus, get a personalized visibility + brand positioning formula to connect with your customers to get noticed!
We picked a range of well-known beauty founders at every stage of their journey that could mirror where her audience was at and matched their traits, approach to brand positioning and offered curated resources from Aggie’s blog (a wealth of knowledge!) in their results.
Consequently, Aggie filled her group program with incredible humans and continues to grow her list today!
I've wanted to update my lead magnet for a while, and signing up with Zafira really pushed me to get it done! I wanted to create a fun quiz for my audience that would be both entertaining and value-driven and after our initial call, I knew Zafira was the right fit for my business — she is calm, clear, confident and very professional and she also understands the beauty and wellness industry on a deeper level. It was a 5-star experience. Zafira’s communication is super clear, expectations, timelines and guidance are on point, yet I still felt like I was fully nurtured during the process. I can't say enough good things about working with Zafira!
- AGGIE BURNETT, FOUNDER OF AB CREATIVE NYC
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